Our Story

Ditching Amy is for anyone who has ever had an Amy in their life.

Amy is the coworker with notes. The relative with opinions. The friend who somehow became the project manager of your decisions. The person who treats your boundaries like the opening round of negotiations.

Eventually, something shifts. You stop explaining. You stop auditioning for approval. You realize peace is allowed to outrank permission.

That is Ditching Amy.

Dry humor for people who are finished giving unnecessary people unnecessary authority over their lives.

Amy is an archetype, not a specific person. Everybody's Amy looks a little different. This brand is for everyone who decided: enough.

For the Amy in everyone’s life.